

- Quantity
- 250
- Paper stock
- 14pt Gloss
- Printed sides
- Single-sided
- Turnaround
- Standard
- Ready
- Tue, Oct 20 to Thu, Oct 22
Marketing Materials
Rack Cards
4×9 in on rigid 14pt or 16pt card. The size every brochure rack is built for. Also fits a #10 envelope. 250 for $149.
- Size
- 4 x 9 in. The size every brochure rack and counter holder is built forFits a #10 envelope, so it can go out with an invoice
- Paper 14pt gloss
- Included. Rigid enough to stand in a rack without curlingCoated both sides, strong color
- Paper 16pt premium
- +$15. Thicker again. Holds up to months of handling in a public rackWorth it for hotel, visitor center and lobby displays
- Printed sides
- Single-sided includedDouble-sided +$20 for the whole run
- Quantities
- 250 $149 · 500 $189 · 1,000 $269 · 2,500 $429About 60c each at 250, down to 17c at 2,500
- Designing for a rack
- Only the top 3 inches are visible in a display. Put the hook thereLogo at the bottom is a logo nobody sees
- File you need to send
- PDF, 4.25 x 9.25 in (1/8 in bleed on each edge), 300 DPI, CMYKKeep text 1/8 in inside the trim
- Best for
- Hotels, visitor centers, attractions, restaurants, real estateAnywhere your card sits beside twenty competitors
- Turnaround
- Standard 3 to 5 business days2-day +25%, next-day +50%
A rack card is a brochure that gave up on folding and got better at being picked. Rigid, tall, narrow, and sized for the display stands in every hotel lobby and visitor center in the country.
Design for the top three inches
This is the whole game and most rack cards get it wrong. In a display rack, your card overlaps the one behind it and only the top three inches are visible. That strip is competing with fifteen or twenty other cards, and it is all a passer-by will ever see.
So the top three inches need the hook: what you are, and why someone would want it. Not your logo. A logo at the top is a name nobody recognizes yet; a logo at the bottom is a logo nobody sees at all. Put the reason to pick it up where the eye lands, and the branding underneath.
Two stocks, one real question
14pt Gloss (included) is rigid enough to stand up in a rack without curling forward. That is the baseline requirement and it meets it.
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